90 million reasons to smile as NSL secure Betika sponsorship

Football Kenya Federation (FKF) has on Tuesday 12 November unveiled betting firm Betika as the National Super League’s (NSL) title sponsors for the next three years for a tune of Kshs 90m.

The deal, which comes just two months after the second tier league lost its broadcasting deal with Bamba Sport, will see the league get Kshs 30m annually which will be divided amongst the 20 clubs in the division, the league organizers with another portion going towards boosting the community.

Clubs will get Kshs 750, 000 annually to be paid out in two instalments as well as other football related equipment like balls, goal nets and playing kits.

Financial constraints

Financial constraints had forced the FKF to relinquish the paying of matchday referees to the clubs at the start of the season but with the new sponsorship that burden to clubs will now be a thing of the past.

As this is going on, the top tier Kenyan Premier League (KPL) is still yet to announce a sponsor after SportPesa pulled out from its title sponsorship deal just before the current campaign kicked off.

The repercussions had prompted some of the club chairmen in the league into proposing the league be halted until after a title sponsor had been found.

“We are sourcing for more sponsors to come on board and support the league but as we do so, we must commence the league. Most of the teams in the league have their own sponsors and will use what they get for the start,” KPL CEO Jack Oguda said before the league commenced.

“It is now upon the clubs to make sure they are self-sufficient and always don’t need to depend on the grants.”