FKF, County Leagues dance to Odi Beat in new partnership

In under a month since landing a sponsorship deal for the National Super League (NSL), the Football Kenya Federation (FKF) has secured another massive deal, this time for the County Leagues, in a partnership with betting firm, OdiBets.

In a partnership unveiled on Thursday 5 December at a Nairobi hotel, FKF President Nick Mwendwa, and the Odibets Managing Director Dedan Mungai toasted to a three-year, Kshs 127m deal for the County League teams.

Hope for future

In the event graced by more than 200 club representatives and FKF County officials as well as top brass, the two revealed to a crowd of hopeful club managers, faces shining with hope for the future, that this being the first ever such deal will be guarded to ensure the teams at the grassroots reap the most.

The deal will also see clubs get kitted to the tune of a set of home and away jerseys, and six playing balls per team and the two speakers of the day, declared this the game changer in grassroot football as they promised to work for even more.

“We thank Odibets for believing in us and bringing here the spirit of growing the game at the grassroots level. When I came to FKF, it was only the top league that sponsors would scramble for. No one ever asked about County Leagues.

Best players

“The best players today, come from these grassroot leagues and we are happy to get a partner ready to put in money and equipment to support them,” Mwendwa said.

With thousands of teams taking part in the county leagues, the first batch of playing kit will be distributed to 100 teams playing in the Nairobi County Leagues, then the rest will be kitted by January.

This partnership is the second in recent days to be unveiled by FKF, after the Kshs 90m three year deal with another betting firm, Betika, for the NSL.