The exit of SportPesa from the Kenyan market left a huge void not just in the sports betting industry but also in the local football scene. The top betting company had sponsored Kenya’s two top-flight football teams AFC Leopards and Gor Mahia to the tune of millions. When the firm’s operations ceased for some time, the two top teams had been hit hard with financial difficulties. Hardest hit had been AFC Leopards.
Now AFC Leopards has a new official head sponsor in BETSAFE, the trading name for Bet High Kenya. The joint sponsorship is worth Ksh.285 million. In the partnership deal, AFC will receive Ksh.40 million per year which means that the club no longer has to rely on the generosity of well-wishers to keep affairs running.
With the funding, one of Kenya’s oldest and most popular football clubs now has the war chest to pay its players and the technical bench and honor its matches. This will be a huge boon for Kenyan football. AFC Leopards is now able to also retain its top players many of whom had been snapped up by other local teams following its financial woes.
Betsafe Pleased with AFC Sponsorship Deal
BETSAFE, in turn, has expressed its pleasure at the new sponsorship deal with AFC Leopards. The multimillion-dollar joint sponsorship deal was part of the betting company’s entry into the local sports betting scene last year. The sponsorship is also part of Betsafe’s commitment to support community football in the country, which serves as the backbone of Kenya’s footballing tradition and business.
Betsafe prides itself on being a responsible sports betting provider and is keen on engaging with AFC Leopards further in the future to advance the club’s vision and the overall football industry in Kenya. If you bet in Kenya Betsafe now promises a commitment beyond just bet winnings. The sports betting company is deeply invested in seeing local football succeed.
The betting company is hoping that its sponsorship deal with the club will help it meets its obligations for the next few financial years. Being a shirt sponsor of Kenya’s two top-flight football clubs with a massive following, the betting company will no doubt reap big rewards when the gates reopen, and fans stream back into the stadiums.
Betsafe has stated that it feels comfortable with its decision to sponsor AFC Leopards and that the club represents its interests.
The joint sponsorship deal with AFC Leopards and Gor Mahia also showed that the company was angling to enter the Kenyan market with a bang and could be the worthy successor to SportPesa, which once dominated the local football betting and sponsorship scene.
Betsafe will also work with the local clubs to publicize local football on its portals. The betting firm is also planning to engage with local fans through competitions and giveaways for winners.
Betsafe wants to go beyond club sports sponsorship and support Kenyan teams that win the local league in continental championships. KPL winners can also look forward to lots of bonuses from Betsafe, one of the latest entrants to the competitive Kenyan betting scene. Betsafe hopes that through successes at the continental Championships, the Kenyan clubs would help to further advance its brand to bigger audiences.